Class Assignment

I.

For
this assignment, you will research a business that is predicted to be gone in
the near future and analyze why the business is headed downhill and what the
company could do to counteract these failures.  This information,
which utilizes concepts from across Module 1, will be presented as a
paper,

Assignment

Quickly
think of a brand you used to buy or a store where you used to shop that no
longer exists. Do any of these names ring a bell?: Blockbuster, Radio Shack,
Wachovia Bank, Sports Authority, Pier 1, Circuit City? Businesses like these
fade from memory soon after they close as the business environment replaces
them with bigger, better, or newer products, goods, or services.

What
is it that causes formerly “top” businesses to fail? While every business and
its circumstances are unique, the cause of failure can usually be traced to big
changes in the external or internal environment.

 

Your Task—–(2 PAGES RESEARCH):

Research
a business that financial analysts predict will be gone in the
very near future.  You must provide the source for your research.

Based
on your findings what are the concepts (please highlight at least THREE
concepts) from the module that are negatively impacting the
business.  How are they impacting it and what can the company do (in
your opinion) to try and counteract?  Why will this work?

Your
results may be presented as a paper ( 1-2 pages content – Double Spaced).

 

II.

To Prepare for
this discussion, review the video The Business Benefits of Doing Good in
the Learning Resources.

From
the beginning, CSR has been the subject of much debate. CSR’s critics argue
that the main responsibility of businesses is to maximize return to their
shareholders. They point to the corporate legal system as the proper place for
regulating businesses’ conduct with society. And besides, businesses are
already fulfilling a key public service by providing jobs and services that
society needs.

Other
critics assert that many so-called CSR activities are really just publicity
stunts. Supporters of CSR contend that there are significant profit-related
benefits in socially responsible behavior. Companies are using their CSR
activities to recruit and keep the best management talent and to establish
partnerships with communities to increase company influence on legislation. And
companies that make social responsibility an integrated part of their business
actually are managing risk—a key part of corporate development strategy.

For
this discussion, students will watch a 15 minute TED Talk by Wendy Williams on
Corporate Social Responsibility (CSR) and a broader take on that concept, Total
Societal Impact or TSI.  After watching the video and using
information gained in the module readings, particularly Chapter 2, the students
will respond to the questions below.

 

Your Task—–(1
PAGE):

·        
Discuss your thoughts on one or more
of the following:

o    What do you think business’ role is in giving back to
society?

o    Does it have a positive impact on the business or is it just
an added cost?

o    Does it matter the size of the business?

·        
Find at least one recent example
(within the last year) of a business that gave back to the community and
discuss what the financial impact was on the business.

 

III.

STUDENT 1 POST:

Business’
role in giving back to society varies from business to business. Although some
businesses may be smaller, each business can give back in meaningful ways. One
way for smaller businesses to give back may be through charitable means or even
volunteering in their communities. Some larger businesses have seen a great
deal of success in donating to well-known or little-known causes. In our TED
talk, we watched the speaker mention how Mars partnered with many NGOs to
assist farmers in increasing their yield and quality of cocoa crops. Investing
back into the communities by large or even smaller businesses source from it
can substantially impact future growth for those organizations. In some cases,
the financial cost may be high; however, the tertiary effects on business
reputation and consumer faith in a company may have long-term benefits that may
not be as measurable in the near term. One interesting example I found was with
Chewy, a pet supply company.

During the
COVID-19 pandemic from 2020-2021, Chewy partnered with GreaterGood.org to
donate more than $3 million to animal welfare organizations (Editorial, 2021).
By providing donations of pet food, healthcare supplies, and other pet
necessities, animal rescues have still offered an essential service to society.
At the time of publishing in February 2021 of Chewy’s donations to animal
welfare organizations saw their shares surge from an average of $79 to $120 per
share. Chewy similar to other companies that were first to the market to offer
online-based subscription services for supplies, has seen a significant
increase in use due to the pandemic and most likely will continue to see an
increase in revenue. Lastly, according to macrotrends.net, since 2018, Chewy’s
annual revenue has seen a 48.86% increase per year (Chewy revenue 2019-2021:
CHWY 2021). 

References

Chewy
revenue 2019-2021: CHWY. Macrotrends. (2021).

https://www.macrotrends.net/stocks/charts/CHWY/chewy/revenue.

Editorial,
C. (2021, February 25). Chewy,
greater good Charities partner to Help shelter

Animals
affected by current events.
BeChewy. https://be.chewy.com/were-partnering-with-greatergood-org-to-support-animal-shelters-and-rescues-impacted-by-current-events/

 

STUDENT 2 POST:

There are
several benefits of doing good and several reasons why businesses do so. They
seek to have benefits of their deeds, but their reasoning for doing so varies
from person to person. Whether its moral beliefs or beliefs of their consumers,
etc. 

The benefits
of doing good can improve company image, or cater towards the consumers
beliefs. That can be charity, paying fair wage, supporting to local causes or
what their company believes in. 

This causes
their consumers to believe the company is ethical and they find ways to support
the company. People may choose to support a specific company compared to their
competitors because they support a certain cause. 

An example I
can think of is the recent surge in the cosmetic industry about cruelty free
and vegan companies. Many consumers are choosing to buy from brands that do not
test on animals because it is a cause they believe in. 

I
would personally support a company over another if they supported a cause I
believed in. I would assume that a large number of people would also think the
same way as I do. 

 

Your Task—–(1
PAGE):

 

*****Respond to each student post individually by either one
or more from below by either:

·        
Ask a probing question.

·        
Share an insight from having read
your colleague’s posting.

·        
Offer and support an opinion.

·        
Make a suggestion.

·        
Expand on your colleague’s posting.