Coca Company Strategic Management

Introduction to Strategic Management. i. Provide a brief history of a company. For example, when was this company founded, what are the projects/services that this company provides or was introduced over time? ii. Identify the CEO and provide a brief background both academic and professional. What are his or her achievements? iii. Discuss vision, mission, and values for the firm (refer to the companys website, annual report, etc.). iv. Describe major business segments and brands. A business segment is a part of a company that can be identified by the products it provides, geographical locations it operates in, age groups that it serves, etc. For example, Amazon retail business and web services (AWS) belong to different business segments. v. Address FIVE FORCES. Explain. 
FIVE FORCES: Apply the five forces model to your industry, including the sixth force (complements). Put a table/figure of the Five Forces model (APPLIED to your company) in your appendix. Include a column where you designate each force as low, moderate, or high. What does this model tell you about the nature of competition in the industry? Is this an attractive industry to be active in?