Comprehensive Capstone Case Study – Strategic Decision Making

Comprehensive Capstone Case Study
Southwest Airlines Company (LUV)  (Group 4).
Headquartered in Dallas, Texas, Southwest Airlines has reported a profit for 45 consecutive years. Southwest operates 706 Boeing 737 aircraft serving over 100 destinations in 40 states as of December 31, 2017. Southwest also flies to the District of Columbia, Puerto Rico, and 10 near-international    countries, including Mexico, Jamaica, the Bahamas, Aruba, the Dominican Republic, Costa Rica, Belize, Cuba, the Cayman Islands, Turks, and Chaos.
Southwest only flies Boeing 737 planes and has kept this tradition for years, citing it is more efficient to only carry parts for one style of aircraft, only train pilots for one style of craft, and only have to hire engineers for one style of aircraft. Southwest is able to pass these savings right on to the consumer through relatively lower priced tickets. Surprising to some, Southwest was tabbed in 2017 as the largest U.S. carrier based on passengers boarding domestic flights in the U.S., with average flights lasting 2.0 hours and 754 miles.

Situation Analysis 

The Environment – PESTLE Analysis

Political environment
Economic environment
Social environment
Technological environment
Legal/Regulatory environment
Environmental environment

The Industry – Porter’s Five Forces Analysis

Bargaining power of suppliers
Threat of new entrant
Rivalry among existing competitors
Bargaining power of competitors
Threat of substitutes

The document should be at least 10 pages of content APA format and at least 3 to 5 references. Please covers all the above mentioned points in the document.