Evaluation of Financial Performance

Prior to beginning work on this discussion, read Chapter 3 of your textbook, and test your knowledge in the MindTap Practice Chapter 3 Problem 10 and Chapter 3 Problem 14 located in Ch 03: End-of-Chapter Problems – Evaluation of Financial Performance. Please note that these practice problems are ungraded, and your score will not be factored into your overall grade. You will also need to review your chosen company financial data and reports. Although not required, it is recommended that you also review the chapter videos and flashcards available in the recommended resources section of your course.
Before you begin to evaluate your chosen company financial performance, briefly describe some of the main components that should be included in your financial analysis to assess potential weaknesses and strengths in the financial statements for your chosen company. Describe the financial analysis techniques you will use to evaluate your company.