Fabricate a fictitious company and then develop the Marketing Plan for each aspect of the company.

Executive SummaryCompany DescriptionStrategic Plan and FocusSituation AnalysisMarket – Product FocusMarketing Program Strategy & TacticsFinancial Data and ProjectionsOrganization StructureImplementation Plan

that would be the outline

I have to do it base on the Book Marketing: The Core 9th edition page 59-69