Read “The Google Story” and then address the information below in your paper.
Determine Google’s strategy for building value: attributes, branding, support services, and labels.
Why do you think Google’s primary revenue comes from advertising? How does this relate to their pricing strategy?
What other products do you think Google could monetize? How would they use the Internet to provide this additional product information to consumers?
Would additional products impact the brand equity of Google? How? Why?
Your response must be at least two pages in length.