Hilton Hotels

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Develop an
executive-level PowerPoint presentation with 8–12 slides with speaker
notes and appropriate graphics.

Create a SWOT analysis
for the company to determine its major strengths, weaknesses,
opportunities, and threats.

Based on the SWOT
analysis, outline a strategy for the company to capitalize on its
strengths and opportunities, and minimize its weaknesses and threats.

Discuss the various
levels and types of strategies the firm may use to maximize its
competitiveness and profitability.

Outline a communications
plan the company could use to make the strategies you recommend above
known to all stakeholders. 

Assess efforts by this
corporation to be a responsible (ethical) corporate citizen and determine
the impact these efforts (or lack thereof) have on the company’s bottom
line. Provide specific examples to support your response.

Go to the  and
locate at least three quality references. Note: Wikipedia and similar websites do not
qualify as academic resources.

References must be
submitted on a Works Cited page using SWS format.