INTERNATIONAL BUSINESS & TRADE

Term Paper: Doing Business in BRICS Nations 

BRICS countries representing Brazil, Russia, India, China, and South Africa are emerging economies that make up approximately 42% of the worlds population and 27% of the global GDP. With the increase in globalization and the interconnectedness of nations, businesses, and people, your challenge this semester is to choose one BRICS country to research for your term paper.

For this assignment, you will act as an international business consultant offering advice to an (imaginary) American company called SOLA that produces self-driving solar powered vehicles. The company uses innovative 3D printing techniques to produce the cars that are priced at 10,000 USD. The cars have a range of 100 miles per charge and are small in size, fitting only two people. The interiors are basic providing minimal comforts yet have high safety standards by integrating proprietary artificial intelligence software. 

The company is looking to expand overseas in a BRICS nation and is relying on you to give them the best advice for successfully doing business abroad. Youll start by choosing a BRICS nation, then address each section of the term paper in a way where you are speaking to the CEO and executive team at SOLA. 

THIS IS A TERM PAPER BUT YOU ARE ONLY RESPONSIBLE FOR PART 1 BELOW: 

Part 1:  BRICS Country and Overview 

Introduce the purpose of your research report and peak curiosity about the information you will be sharing. Provide a brief background on BRICS nations, their relevance, and recommendation for which nation to choose and why.  

Highlight the cultural differences between the USA and your chosen BRICS nation. What advice do you have for SOLA executives to develop cross-cultural competencies and ensure successful business interactions? 

Economic, Political and Legal Considerations

Provide an overview of the economic, political, and legal environments of doing business with the BRICS nation and evaluate how these present opportunities or challenges for SOLA. 

As an innovator in solar powered vehicles, SOLA has adopted a green strategy for their US operations and intends to set a global code of conduct for its international operations. What ideas do you propose for SOLA to continue their green strategy and adhere to ethical and sustainable business practices in the BRICS nation? Address any concerns about corruption and bribery practices.