Market Review

Choose this product:
Hydraloop Water Recycler
(Green-tech found new prominence at this year’s CES, and one of the best products was Hydraloop’s Water Recycler. “The large appliance, which filters and purifies grey water from baths, showers, and washing machines, employs a series of six maintenance-free filtration techniques, and can recycle up to 85% of the water used in the home for re-use in toilets, pools, and irrigation systems (your toilet and kitchen sink are safe from filtration, so don’t fret),” writes a reviewer from Time Magazine. 
Hydraloop recyclers are already in use in Africa and Europe; not only do they save the planet, but they can save money. By company estimates, a four-person household can save up to 20,000 gallons of water per year.

Market Review Instructions
This project will allow you to study the market environment for a new product now entering the marketplace.
Each person will do a comprehensive review of the market environment for a new product. Your task is to provide an overview of the market that this new product will be entering. Put yourself in the position of a market researcher at the company involved who has been tasked with providing senior management of the firm with the information they need to decide on a marketing strategy for this product. Tell your managers everything they need to know to make good decisions on how this product will be marketed. While most of these products are in fact already available to the public assume that the product has not yet been publicly announced or released to the market. We will discuss the topics that can be included in your paper. Remember, you are not preparing a marketing plan, you are looking at the environment in which your chosen product will be sold.
You will need to do significant secondary research for this paper, well beyond what you might glean from the website of the company. All sources of information should be clearly identified in a bibliography and footnotes used where appropriate. I will expect papers to have at least fifteen references. You must use the APA guidelines for citing references. The report will be word processed and will likely be in the range of 3000 words plus appendices and references.