Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations.
Include the following in your matrix:
Centralized versus decentralized format of management
Strategic goals of the organizations
Variation in the access to the capital market
Strategic marketing differences between these two types of organizations
Quality attributes of the two types of organizations
The management of pricing and volume
Do not use extensive quotes to explain each of these elements. I expect at least 80% of the content of each box to represent your own work.
I have attached a simple template for a sample. You can use this or create your own format.