no plagiarism or copying. Be organized, clear, and succinct. Flow logically from beginning through

no plagiarism or copying. Be organized, clear, and succinct. Flow logically from beginning through conclusion. Grammar, punctuation and spelling count. Double check your writing for these kinds of errors. Write in graduate-level American English that is appropriate to the business community (i.e., avoid jokes or cute comments in your case analysis). Cite all sources using American Psychological Association (APA) format. Outside research is required.

The final project will be a formal business document that presents a full and comprehensive Creative Brief for your selected topic. The Creative Brief should be at least 15 pages (excluding title page, table of contents, references and appendices) and must follow APA in-citation and reference guidelines. The Creative Brief must be typed preferably in Times New Roman 12 pt. Final project must be one and a half-spaced, except for quoted sections, references, footnotes, and captions of tables and figures.

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