Project management process activity 3

  
Activity I: Three new-product ideas have been suggested. These ideas have been rated as shown in the Table below
  
Please find the attachment for the table information
Product*
 
Criteria
A
B
C
Weight (%)
 
Development cost
P
F
VG
10
 
Sales prospects
VG
E
G
15
 
Producibility
P
F
G
10
 
Competitive advantage
E
VG
F
15
 
Technical risk
P
F
VG
20
 
Patent protection
F
F
VG
10
 
Compatibility with strategy
VG
F
F
20
 
100
 
* P = poor, F = fair,   G = good, VG = very good, E = excellent 

Using an equal point spread for all five ratings (i.e., P = 1      ,  F = 2 ,  G = 3 ,  VG = 4 ,  E = 5      P=1, F=2, G=3, VG=4, E=5), determine a weighted score      for each product idea. What is the ranking of the three products?
Rank the criteria, compute the rank-sum weights, and      determine the score for each alternative. Do the same using the rank      reciprocal weights.
What are some of the advantages and disadvantages of this      method of product selection?.

Activity II: Using MAUT and the AHP, perform an analysis to select a graduate program. Explain your assumptions and indicate which technique you believe is most appropriate for this application.