Taco Bell Discussion

Please review the follow video about Taco Bell – Eat Like You, build your own 5 Cravings Box (2021) (March 7, 2021 A. Verhoeven)

Also read the finance article, Taco Bell Launches Taco Bell Launches $45 Cravings’ Box as Fast Food Races to Be “Competitive on Value”5 Cravings’ Box as Fast Food Races to Be “Competitive on Value”, By Brook Di Palma.

Then prepare a response to the following discussion topics:

1. Why Encourage customers to use their app for ordering?

2. How is this an example of mass customization?

https://finance.yahoo.com/news/taco-bell-launches-5-build-your-own-cravings-box-as-fast-food-competition-ramps-up-value-offerings-150403310.html