Urban Legend

Choose an urban legend, but please don’t duplicate. Put a link to the tale and then answer each of the following:

What is the purpose of the Urban Legend? (I.e. What is the core message?)

Describe who you think the target audience is for this message?

How does this message achieve credibility? (Be specific in identifying which of these factors is used: an anti-authority, concrete details, use statistics, the Sinatra Test and/or testable credentials.)

What do urban legends teach us about credibility for successful messaging?

PLEASE USE THIS URBAN LEGEND & answer the questions. Thank you.