Write an article about “Compare and contrast ethical and/or unethical brands and their crisis brand management strategies”. (a brand can be a person , or product, or a company)

Submission Instructions:

The paper is to be clear and concise and students will lose points for improper grammar, punctuation and misspelling.
The paper is to be minimum 3,200 words in length, current APA style, excluding the title, abstract and references page. Incorporate a minimum of 8 current (published within last five years) scholarly journal articles or primary legal sources (statutes, court opinions) within your work. Include pictures, charts and graphs where necessary.